Saturday, March 05, 2005

Rank And Page Position Still Rule

For Organic Results on Google:
100% visibility for the top 3 organic results
85% for the No.4 position
60% for the No. 5 position
For Organic Click-Thrus on Google:
28% click on the No.1 positionDrops to 12% by position No. 3
Remainder share 3-12% of click-thrus
For Paid Search Results on Google:
90% visibility for the top 2 AdWords advertisers
50% visibility for the No.3 position.

from article by
andy beal
webpronews

Friendly Spider Food

I have been working on a major project for about the last six months. Friendly spider food in the URL makes a big difference. If you have spider stoppers like the "?" in your URL, get rid of it now. We went from 40 pages indexed on Google to over 60,000 in 3 months. Our traffic almost tripled. Also set up URL file structure to include file filders that use keywords.

The site I have been working on is http://www.geardirect.com/ a winter sports ecommerce site that sells skis, snowboards, winter apparel and golf.

Good Luck,
Steve Parker